(in conjunction with Asterix Goup)
(no longer available)
The Gnarly Booth mobile app was developed to help promote the Gnarly Head line of wines from Delicato Family Vineyards. Initially, this app was released for the Halloween season, leveraging Gnarly Head’s spirit of fun and playfulness. However, they continued to leverage the app as an ongoing campaign with new themes and effects for each additional season and holiday. Users can upload a selfie and “explore their inner Gnarly” by creatively modifying their image into a holiday-related character.
We had a relatively tight budget and timeline for this application so we decided to approach it from the beginning as an html-based app that would lend itself to multiple mobile operating systems easily as well as a desktop browser environments. We also designed it so it was effective and engaging with the limited set of Halloween effects, but also expandable to eventually accommodate several seasonal themes.
The application was awarded MobileWebAward’s Best Beverage Mobile App.